Smithsonian 2.0

It's safe to say the internet has been around for awhile. It seems almost cliche to talk about how revolutionary this tool has been, how it has changed lives, the world. I have had an internet connection in my home(s) for the past 13 years. There are teenagers who probably don't legitimately remember a time without e-mail, MSN Messenger and illegal downloading. MySpace is old news, Facebook is getting tired, the New York Times is almost bankrupt. Internet behaviour has already changed - welcome to Web 2.0. Or are we onto something new already? Either way, the internet is hardly new, and our world has been adapting for quite some time.

So why did I feel like I had jumped back in time while reading the Washington Post's Jan 26th article, Smithsonian Clicks-n-Drags Itself Forward? Great quotes like Smithsonian Secretary G. Wayne Clough's "With digitization and with the Web, we can see it all. We can see it all!" almost made me laugh out loud. Maybe museums do deserve the stodgy, old, static reputation they have earned over the years. It's almost sad that it took the revered institution this long to realize the power the web can have. The Smithsonian holds 137 million artifacts (and yes, you read that correctly). As with most museums, only about 1 % are on display, and that's only in the D.C, area. Fortunately, they are now realizing the great role the internet can play in reaching a wide audience, of all classes, in all cities.

The good news is that because it's the Smithsonian, they can afford to get the best. At a recent VIP weekend, Wired's Chris Anderson (he of the Long Tail) gave a talk - where he proclaimed that curators needed to "get over themselves." He argues that the Web has made them obsolete. He argues that the best curators are the people out in the Web who are passionate about their specialized hobbies. If the Smithsonian put their objects on the web, they could put out a call to attract these people - a theory that is very similar to Jeff Howe's Crowdsourcing. "There aren't enough of you", he argues, and I can only imagine the reaction among the curators in the audience.

The main message was that the Smithsonian had to join the 21st century, as much as this task may boggle the mind. I can't even imagine the day when the world's largest museum complex will get even one million objects digitized and available to the public. But they have reached the first step - the recognition of the internet's power as a public resource - and hopefully they'll be well on their way to keeping museums relevant into the next century.